I guess I've been living under a rock or something, but there are boycotts on Iams/Eukanuba and Purina products because both parent companies test their products in labs where unecessary invasive procedures are done, and living conditions are horrid. An example is the "debarking" of dogs. I urge those of you who eat this stuff to join the boycott. Check out Iamscruelty.com. Me and my brother and dogs used to eat their stuff, but not anymore. Has anyone else heard about this?